Today we’d like to introduce you to Kevin Kramer.
US Cryotherapy (the Kramer family: Kevin, Rob, Todd & father Linzie) started the Cryotherapy Industry in the US in early 2011 with the first retail treatment center opening in Roseville, CA. The concept of cold air therapy services combined with other elite recovery modalities (compression, deep muscle pulsation, red light photobiomodulation-PBM, pulsed electromagnetic therapy-PEMF, and vibration) have become the gold standard in the Alternative Healthcare and wellness center space.
US Cryotherapy utilizes proprietary walk-in chamber technology which is refrigerated cold air in a treatment environment capable of housing multiple customers per session. This technology is far safer and more effective than competitor products utilizing liquid nitrogen for cooling. Through the organic growth of the bootstrapped company, US Cryotherapy has expanded to 25 treatment centers nationwide and continues to expand equipment sales (furnishing recovery zone products) for large gym chains, Spa Resort, and Hotels, and professional and NCAA sports team training rooms.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Building a business is never a smooth road. Starting an industry adds even more complexity. The US Cryotherapy model has expanded organically. We have the largest center footprint in the industry. We are the only services provider with an impeccable safety record; we track every treatment via a proprietary customer management system we developed for our centers.
With over 1.5M treatments administered to date with zero adverse events, we have become the brand consumer’s trust to get value and more predictable and safe outcomes. Competitors in the industry have tried to replicate everything we do from a service level. All roads from the beginning of the industry have come through US Cryotherapy. The major differentiator is the safety, quality of care, and trackable results US Cryotherapy stands alone in being able to provide its customer seeking a better quality of life through accelerated recovery and whole body rejuvenation.
Alright – so let’s talk business. Tell us about US Cryotherapy – what should we know?
US Cryotherapy is an Alternative Healthcare and wellness center service provider. We are proud of our organic growth from the inception of the industry having led the growth and quality of care from day one to almost a decade later. We are set apart from competitors in the industry by the quality and safety of our proprietary technology, substantiated by clinical research in over 300 published studies on the National Institutes of Health – NIH PubMed in the walk-in whole body, electric refrigeration cooled systems. The liquid nitrogen partial body cooling systems have high-risk factors and little science behind them.
Our customers, of which we are treating over 30,000 per month nationwide, know the difference and value our technology and services approach. We have taken the high road with safe affordable services to help customers achieve their desired health status goals. Our ratings and testimonials speak for themselves. In an industry which is filled with highly variable treatment experiences, US Cryotherapy is the brand people trust.
Do you look back particularly fondly on any memories from childhood?
My father, Linzie was always entrepreneurial. We owned a few family restaurants and a waterslide park when I was growing up which enabled me, and my brothers Rob and Todd, to learn about business, work ethic, and drive. We were raised Catholic, attended and graduated from the University of Notre Dame, which enforced the spirituality and ethos we bring to work and family, and we have gone about our business with morality and an ethical focus which unfortunately is not always present in our Industry or competing business models in general.
$40-$45 first time customer visits with multiple service touches
$199-$249 monthly unlimited use packages for routine of care at a value proposition of an estimated $20 per visit
Address: 1490 Drew Avenue, Ste 110, Davis CA 95618 — Corporate offices
Phone: 866-279-2796 – Corporate